When you hear the word trade fair, the first thing that comes to mind is probably stuffy exhibition halls. But what if you were to rethink the trade fair concept and put on a unique live show? With this in mind, the Nuremberg Exhibition Centre team worked together with the Waldfein agency on an innovative event concept for trade fair visitors. We, the livestream agency from Munich, were commissioned to organise the live broadcast.
Innovative event concept: New trade fair standards in Nuremberg
What better way to present a product than live in action? That’s why Messe Nürnberg set up its own area, the so-called Enforce Tac Village. The area was set up as a kind of flat, including walls, doors and furnishings. Visitors were able to watch the live shows from a bird’s eye view from a grandstand.
Action-packed livestream show: experience technology up close in the Enforce Tac Village
We were on site with a team of eight livestreamers and two mobile cameramen. With the help of five PTZ cameras in outdoor housings and the stream from six mobile bodycams, we created an action-packed livestream show. The scenarios were staged by a specialised Operational Capabilities (OF) team as an impressive training show. The products used, such as shoes and helmets, were perfectly staged.
The live shows not only delighted visitors to the Enforce Tac Village, but were also shown live at the exhibitors’ stands. This allowed exhibitors to present and explain their products directly to visitors on site. This innovative integration under real training conditions enabled the manufacturers to present their technologies to a wide audience in realistic use.
Live communication beyond the broadcast: social media reels as highlights
The live communication went beyond simply broadcasting the shows: every day, our videographer shot social media reels that captured the highlights of the show, which he edited and published on site. This live communication for social media set new standards and led to a significantly greater reach and interaction with the trade fair’s specialised companies.
Thanks to the Waldfein agency and Messe Nürnberg: successful collaboration for an innovative show and livestream format
A big thank you goes to the Waldfein agency for the successful collaboration and their trust in our team. This turned a mere visit to the trade fair in stuffy halls into an interactive product experience. A big thank you also goes to Messe Nürnberg, which realised an innovative show and livestream format with the Enforce Tac Village. The reward was coverage, great interest and positive feedback!
Stream1 is a pioneer in the livestream industry and is looking forward to making your event an unforgettable experience. Livestreams that inspire and move – that’s Stream1.
