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Stream1 - Your experts for live streams at trade fairs
As a leading livestream agency from Munich, we transform your trade fair appearances into impressive digital experiences. Whether specialist presentations, exhibition tours or product demonstrations – we ensure that your content is shown to its best advantage in the livestream.
With our expertise, we help you to deepen the visitor experience, increase your brand awareness, boost lead generation and achieve sustainable success beyond the actual duration of the trade fair. In our comprehensive guide, we show you how to successfully integrate livestreaming into your trade fair activities. Get to know proven strategies and discover how you can inspire your target group in the long term.
Turn your next trade fair into an unforgettable event – we’ll show you how!
Interested? Then give us a call!

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Trade Fair Munich
© Messe München GmbH
Trade Fair Nürnberg
© NürnbergMesse / Heiko Stahl
Trade Fair Augsburg
Your agency for image & sound
Convince yourself of our comprehensive service: We offer you professional video and social media solutions for an unforgettable trade fair appearance. We support you from the initial planning to the production and distribution of your content
Livestreaming
Livestreaming is our passion. We stream directly from your stand at Messe Munich.
Whether it’s a product presentation, interviews with CEOs, technical experts or an interactive exchange with customers – we realize your individual stream.
Thanks to our highly professional and well-coordinated team, we stand for successful streaming experiences. Our 5.0 Google rating is no coincidence.
In addition to streaming from Messe Munich, we also have our own streaming studio at our company headquarters in Munich.
Video production
From the idea to implementation – everything from a single source
We develop gripping video content that will make your trade fair appearance unforgettable. As a full-service agency, we take care of the entire production – from the creative idea to the finished film.
With our more than 10 years of expertise, we turn your trade fair presentations into dynamic experiences that have a long-lasting effect. Let’s work together to create content that presents your brand authentically and with maximum impact.
Social Media & Video
As an official service partner of Messe München, we stream and film for exhibitors from all over the world.
We showcase you and your products – for social media, for your website or for live streaming.
We have years of experience in film and video production and know how to successfully present trade fair appearances digitally.
We accompany you at the trade fair, record interviews with you and thus create a unique user experience for all followers of your social media accounts and for your website.
upcoming events
Bauma
Expo Real
© Messe München GmbH
ISPO
© Messe München GmbH
Trade fair livestream knowledge –
All about streaming at events & trade fairs

Community management and chat in the livestream
People speak in the livestream: Your studio or livestream protagonists articulate themselves in front of the camera. However, users also want to get involved in the action, comment on the broadcast or ask questions. A dedicated person for community management

Data protection and legal requirements for a livestream
Data protection always plays a role when personal data is collected. And this is almost always the case with online activities. Data protection regulations must also be observed at a trade fair. For this reason, the topic of data protection

The seven trends in the trade fair industry
Successful companies are always adapting to change. Those who are fast use their advantage. Of course, this also applies to trade fairs. In the following section, we have taken a look at current trade fair trends. This is the only

Invitation management for live streams at trade fairs
To ensure that your target group also tunes in to your livestream event, you must not neglect advertising and invitation management. Effective invitation management for trade fair livestreams is crucial.There are various options for inviting people to an online event.

Stream externally to the trade fair: how it works
Not only can you stream live from an exhibition stand, but the opposite is also possible: an external live stream that is received and shown at the trade fair. This option is particularly exciting for larger exhibits that are difficult

Avoiding pitfalls with live streams from the trade fair stand
Hand on heart: As with any event, things can go wrong with a livestream. Mistakes happen. Despite rehearsals and maintenance, the technology can go on strike. However, to ensure that your livestream from the trade fair is a success and

Cheap livestream platforms: YouTube vs. own servers
The choice between an ad-supported platform such as YouTube, Twitch or Facebook and a paid platform or your own server can have a significant impact on the cost of a live stream from a trade fair. However, when looking for

Costs of an exhibition stand: typical expenses
When planning a trade fair appearance, the cost of an exhibition stand is a major decision-making factor. The Association of the German Trade Fair Industry (AUMA) puts the expenditure for exhibitors at 7.79 billion euros for an average trade fair

Successfully implementing livestreams at trade fairs
Participating in a trade fair is one of the most popular marketing tools. And the main objective is clear: to network and generate orders. However, in times of digitalization, it is becoming increasingly difficult for exhibitors to reach their target

Calculate costs per viewer in the livestream: Paid platform vs. own server
The number of viewers or views of the stream influence the costs per viewer in the live stream in the case of a paid platform or a dedicated server. With many streaming providers, the costs are calculated based on the

Integrating livestreams at trade fairs: Possibilities & ideas
Now that we have clarified why a live stream is a useful addition to the trade fair stand, in the next section we will look at how a stream can be implemented in practice. Every trade fair engagement is individual

Livestream costs from the trade fair stand: what to expect
The livestream costs from an exhibition stand can vary greatly depending on many factors. There is no general answer to the question of exactly how much a live stream from a trade fair stand costs, as the price depends on

Livestream studio at the trade fair stand: stream live interviews and contributions
A mobile livestream studio can be integrated into almost any trade fair stand. For example, set up a cozy corner with a couch and other stylish elements and let your guests take a seat there. A presenter interviews the participants

Livestream and trade fairs: Figures prove the trend!
The addition of a live stream to an exhibition stand has increased significantly in recent years. This area will continue to grow in the future. Although it is difficult to find concrete figures on the implementation of livestreams at trade

Livestream vs. hybrid: a comparison of costs
Livestream is a broad term which, depending on the definition, can be a “one-way show”, i.e. a broadcast of a program “in one direction” to many viewers without the viewers being able to see it. On the other hand, a

Livestream costs for preparation: rehearsal and planning
The lead time, preparation time and rehearsals determine the cost of a trade fair livestream. Adequate lead time allows the livestream team to prepare thoroughly for the broadcast, determine the technical requirements, organize the equipment and plan all the details.

Livestream costs at the trade fair: Transmission and length
How often? And for how long? These two questions influence the cost of live streaming at trade fairs. More does not necessarily mean more expensive. An example:Whether you plan a live stream of 30 minutes, or whether the live stream

Livestream costs: concept and direction
Concept work and direction are crucial when designing a live stream of a trade fair and must therefore also be calculated. A well thought-out livestream concept and direction lays the foundation for a successful event where the suspense is high

Livestream costs: cameras, sound and viewing angle
The more cameras, angles and sound sources are used, the more equipment and personnel are needed to produce the livestream. This increases the costs for livestream cameras and sound. With classic broadcast cameras, each cameraman operates one camera and captures

Livestream costs: a comparison of platforms
The choice of a suitable livestream platform determines the success of a stream. A suitable platform not only offers the technical resources to ensure a smooth and high-quality livestream, but also significantly influences the reach and engagement of the audience.

Livestream costs: Additional moderator
It could be counted as a separate item, but it may also fall under the costs of a livestream: A presenter who leads through the livestream from the trade fair. He or she plays an important role in the organization

Livestreaming at trade fairs: Leverage potential!
The business world is constantly evolving. Innovation and technologies such as video communication are playing an increasingly important role. Entrepreneurs are therefore faced with the major challenge of keeping pace. This also applies to their own trade fair presence. Traditional

Stream panel discussions at trade fairs
Streaming panel discussions is an effective way to involve viewers outside the trade fair. Trade fairs are meeting points for the industry. Specialists from practice and theory meet, exchange ideas and discuss trends, the direction of the industry and future

Livestreaming expert talks at trade fairs: Tips & Tricks
Who are the experts in your company? The sales people? The marketing team? Or the engineers and developers? Of course they are all together. But can you give your experts the time to present their knowledge in full? Streaming expert

Product presentations at trade fairs: how to succeed
Some samples are developed in such a way that they can be presented at a trade fair first. The industry likes to present its technical innovations at trade fairs.Product innovations should reach as large an audience as possible at a

Six reasons for livestreams at trade fairs : Effective communication
Livestreams are booming. The pandemic has acted as an accelerator, a kind of greenhouse for this trend. On Facebook, for example, every fifth video is a live video. Companies are using video broadcasting to reach their target group quickly, effectively

Set design & layout for livestream shows
Lavish or spartan? Own set or exhibition stand? The design of the show for a livestream from a trade fair stand can influence the costs for the livestream if these are included in the “Livestream” item. The more elaborate and

Create social media video shorts for trade fairs
Especially trendy right now: video shorts for trade fairs such as Youtube Shorts. These short videos in vertical video format are particularly popular on YouTube. Shorts are usually only a few seconds to a maximum of 60 seconds long and

Virtual 1:1 consultation: Book Experts Talk for trade fairs
Networking is the top priority at trade fairs. As an exhibitor, you present the latest products to your customers and book one or two orders. This can also be achieved with a live stream and a virtual 1:1 consultation for

Focus on companies: Why companies will continue to take part in trade fairs in 2023
Planning an exhibition stand requires many hours of work and, depending on the size and location, costs a lot of money. Nevertheless, a trade fair stand is a very popular marketing tool for many entrepreneurs. The first evidence of a

Virtual trade fair tour in several languages
Your exhibition stand is big! Your promotional area typically covers 100 square meters or more. The average trade fair visitor spends around 15 minutes at your stand. So why not offer a virtual tour of your stand? And perhaps in
Get in touch
At Stream1, we live and breathe livestream and video. As “original Bavarians” based in Munich, we are experts in trade fair streaming and have been working successfully with international customers for years.
Whether in-house or at the Munich trade fair: We stand for quality in livestream, social media and video productions.

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