Trade fairs and conferences are becoming increasingly digital. Some experts have therefore already denied the legitimacy of classical on-site fairs in the course of the corona pandemic. Trade fairs, meetings or conferences will only take place digitally, it was said in many places. But in the meantime it has become clear: Nothing can replace the important direct exchange of people at a trade fair or conference. Home offices and digital meetings will continue to play an important role in working life.
Nevertheless, they will not replace classic trade fairs with on-site participants or large conferences. The Corona crisis has made even more clear. The personal conversation with customers or the direct exchange with LinkedIn contacts are still important. And we haven’t even mentioned the series of informal events, the joint lunch or the stimulating discussions on the fringe of the fair.
But digitalisation also shows that the trade fair and conference of the future will combine both the advantages of a trade fair visit with the possibility of a direct live broadcast on TV and the internet. A mobile TV studio for live broadcasts and streaming are the trade fair trend of the future.
Journalists or bloggers used to record interviews at a trade fair, only to edit them and then broadcast them days later. Modern technology now also enables direct transmission. Stream technical discussions with us directly into the internet. Or invite to hybrid press conferences to talk shop with experts about the latest innovations in your field.
The advantages of having your own Livestream Studio at a trade fair
- Enable participants and exhibitors to produce talk shows or product presentations
- Allow live feeds directly into TV shows (such as interviews and statements directly into the news).
- Invite to a digital or hybrid press conference
Our mobile TV studio at the Munich Security Conference
From Olaf Scholz to John Kerry – the world’s politicians were guests in our live studio. At the security conference, we set up a mobile livestream & TV studio together with Lobeco. All conference topics could thus go live to the whole world at any time. For example, the Reuters news agency recorded interviews and GZERO Media streamed a panel discussion on the global security situation live online. NATO General Geoana reported live for Romanian television and the Japanese Foreign Minister took questions from the media at a digital press conference.
A studio takes up less space than you think. Because just a few square metres are enough for us to conjure up a TV-quality studio. Several cameras, powerful LED spotlights, elegant chairs, individual background lighting including a high-quality sound system. With our Livestream Studio we bring high gloss and entertainment to your trade fair or conference.
We are your livestream partner! Call us without obligation: 089 41 41 453 10
