Participating in a trade fair is one of the most popular marketing tools. And the main objective is clear: to network and generate orders. However, in times of digitalization, it is becoming increasingly difficult for exhibitors to reach their target group. In addition to travel restrictions, there are more and more reasons against visiting a trade fair on site: the time required is too great, the costs are too high and employees are no longer allowed to travel to the trade fair by plane due to the company’s sustainability requirements. You can avoid all these problems with a livestream from your trade fair stand . Would you like to know how to successfully implement a live stream at trade fairs? There are numerous possibilities. Discuss industry news with experts live in the stream. Or walk around the trade fair stand together with the viewers in the stream. Or stream the trade fair from your company headquarters? We have presented the various options in eight cases. Move with the times, set yourself apart from the competition and give your customers a completely new way to visit trade fairs.
Avoiding pitfalls with live streams from the trade fair stand
Hand on heart: As with any event, things can go wrong with a livestream. Mistakes
