Some samples are developed in such a way that they can be presented at a trade fair first. The industry likes to present its technical innovations at trade fairs.
Product innovations should reach as large an audience as possible at a trade fair. So why not also stream the product presentation? This makes it possible to inform target groups on other continents about the new inventions live. Fans of a brand can thus be present without having to attend the trade fair and are the first to be informed about the innovations.
Depending on the size and type of product, smaller livestream settings are sufficient for the presentation. For global brands, on the other hand, elaborate shows are a must.
When livestreaming a product presentation at a trade fair, pay particular attention to the following points:
- Speak the language of your target group: What if you not only broadcast the product presentation in one language and in one time zone, but also have your specialists present it in the national language and in the appropriate time slot?
- Underline your sustainability strategy: Of course, it is good if you come to the customer’s country with your exhibition. However, it is often the case that selected industry trade fairs attract a global audience. With a livestream, you are therefore prepared for all target groups, even those who do not want to travel.
- Prepared once – distributed several times: What do you think? How much additional effort does it take to present your products via livestream alongside the trade fair? We estimate the effort to be another 10-20%. After all, the main preparation has already been done. The content is ready, the specialists know your texts, advertising material has been created.
- Trade fairs thrive on individual conversations. By offering several slots for your product presentation, you show that you are open to your target group’s questions. So don’t hesitate to offer several show slots.
It is therefore no great additional effort to trade fair product presentation onto the Internet and generate additional reach.
And the best thing is that the reverberations of the videos and programs produced will last beyond the trade fair. For example, make a best-of compilation available after the trade fair and link to the shows you have produced. This way, you can still benefit from your product presentations as videos after the trade fair and present them at other shows or share them on social media, for example.
