A mobile livestream studio can be integrated into almost any trade fair stand. For example, set up a cozy corner with a couch and other stylish elements and let your guests take a seat there. A presenter interviews the participants about company news or trends from the industry. Post the live stream on your social media channels and send an invitation link to your contacts in advance. This way, your customers don’t have to come to your stand and still don’t miss any news or product presentations.
Integrating a livestream studio for your trade fair stand is not an impossible project. However, you should make sure you allow enough space when planning your stand. For the optimal setting, consult a livestream livestream agency at an early stage. The team will know exactly where the furniture should be placed to best capture all speakers on camera. The livestream agency will also help with the design and possible rental of seating, tables and decorative items. Many providers already have established solutions in their portfolio that you can use for the livestream.
Without a doubt, a livestream studio is certainly a highlight for your trade fair stand. On the days of the trade fair, you can interview important people such as the managing director or sales staff about new products. You can also set up the studio separately in an adjoining room. This way, there is no background noise from the numerous trade fair visitors. However, a separate studio has disadvantages. Trade fair visitors will not pass by your studio by chance and listen to the interview. One or two “onlookers” may even be so enthusiastic about the setting that they photograph it and share the snapshot on social media. If you are also planning to involve trade fair visitors in the live stream, for example through a spontaneous questioning by a moderator, it is essential to place the studio prominently on your trade fair stand.
