The choice of a suitable livestream platform determines the success of a stream. A suitable platform not only offers the technical resources to ensure a smooth and high-quality livestream, but also significantly influences the reach and engagement of the audience. It is therefore important to compare the costs of livestream platforms.
Different platforms have different target groups and individually learned user behavior. It is therefore essential to select a platform that suits the stream’s target group and at the same time offers the desired interaction options. The right platform enables an effective connection with the target group, optimizes visibility and ultimately contributes to the success of the livestream.
Free vs paid platform
How do the costs of the platforms differ? There are free and paid platforms. So if you broadcast a stream via Facebook, YouTube or Twitch, you won’t be sent an invoice afterwards. But you should of course be aware that the platforms are financed by advertising and user data. In this respect, you should consider whether you will find your target group there and whether the purpose of the “free livestream platform” is being fulfilled. There is a large selection of paid platforms: ON24, Hopin, Livestream.com or Vimeo – just to name a few. Teams Live Event, Zoom or GotoWebinar could also be described as platforms if you choose the modes for a one-to-many broadcast.
The costs for livestream platforms usually start at around 100 euros net for the smallest package. Depending on the requirements and number of viewers, higher packages may need to be booked.
But you can also opt for individuality. Stream1 offers its customers an individual livestream platform – tailored to the event. Via the German servers of Stream1 servers are used to broadcast the stream and host the website. An individual URL for the event as well as a completely branded design for your company round off the package. This allows you to “fire off” your livestream event completely with your own brand philosophy.
In terms of costs, you need to calculate around 1,000 to 5,000 euros net for an individual livestream platform – depending on the number of viewers and the functions.
