People speak in the livestream: Your studio or livestream protagonists articulate themselves in front of the camera. However, users also want to get involved in the action, comment on the broadcast or ask questions. A dedicated person for community management and chat is therefore very important for a livestream. During the livestream, viewers actively interact in the chat, ask questions, make comments and share their thoughts. This interaction is essential to build a closer bond with the target group and create an interactive experience . A separate community management person can effectively monitor chat communication, respond to questions and comments in a timely manner and ensure that no important posts are overlooked. This role helps to actively engage the audience, consider their interests and promote positive sentiment.
At the same time, the main presenter can focus on the content of the livestream without being distracted by the chat activity.
The community manager can also provide valuable insights into viewer feedback and opinions, which will help to improve future livestreams and, if necessary, respond even more to the needs of the audience.
To take a closer look at the costs here, the daily rate for a community manager is used. This is likely to be between 500 and 900 euros net – depending on experience and previous training. Additional days may need to be factored in for “training the community manager” – or there may be someone from the livestream broadcaster’s team who is already employed as a community manager and can take on this task.
