The choice between an ad-supported platform such as YouTube, Twitch or Facebook and a paid platform or your own server can have a significant impact on the cost of a live stream from a trade fair. However, when looking for affordable livestream platforms, it would be wrong to only look at the costs. The consideration of the platform must include the target group and the design of the content.
If you opt for an ad-financed platform such as YouTube, there are usually no direct costs for providing the live stream. YouTube is financed by advertising, which means that streamers can use the platform free of charge. However, ads are unavoidable during the livestream and can affect the user experience and the appeal of your brand. In addition, the broadcaster has less control over the platform and may have restrictions on their own content and e.g. music rights.
With a paid platform or the provision of your own server, on the other hand, there are costs for the provision of the live stream, the platform and the transmission costs. These costs can vary depending on the provider and the contract selected. The advantage is that the streamer has more control over the platform and can, for example, customize the user experience and branding. A paid platform or a dedicated server offers extended functions such as interactive elements, individual statistics and a higher quality and reliability of the transmission.
The choice between an ad-supported platform and a paid platform or a dedicated server depends on the individual needs and goals of the company. If a highly personalized user experience, comprehensive control and professional presentation of the livestream are important, a paid platform or an own server may be the better choice, even if there are costs involved.
