iba, the leading world trade fair for bakery, confectionery and snacks, will take place in Munich in 2023. For companies in the bakery industry, whether craft bakers, wholesale bakers, restaurateurs or food retailers, this trade fair offers a unique opportunity to win new customers and increase awareness of their own brand. A livestream at iba 2023 can help generate more leads and expand the company’s reach.
Why a livestream at iba 2023?
iba 2023 in Munich gathers thousands of visitors from the bakery industry. The trade fair offers a wide range of exhibitors, seminars, lectures and networking opportunities. A livestream allows companies that cannot physically attend the show to still be present and reach potential customers. It opens up the possibility to experience the trade fair virtually and to exchange ideas with interested people in real time.
Advantages of a hybrid exhibition stand in Munich
A hybrid exhibition stand combines physical presence with digital reach. By integrating a livestream into their stand, companies can present their message to a wider audience. A hybrid trade fair stand Munich offers the opportunity to make new contacts, promote customer interactions and arouse the interest of potential customers. Companies can showcase their products and services, conduct live demonstrations and share informative content.
Livestreaming as an effective lead generation method
Livestreaming is an effective method to generate qualified leads. By integrating interactive elements such as chat functions, surveys or competitions, companies can increase viewer engagement and capture their data. A well-designed livestream can attract the attention of potential customers and encourage them to leave their contact details. Companies can later use the leads captured to drive the sales process and convert prospects into paying customers.
Target groups and potential customers at iba 2023
iba 2023 attracts a diverse target group, including craft businesses, wholesale bakers, restaurateurs and food retailers. A livestream at the fair enables companies to specifically address these target groups and attract potential customers. By presenting innovative products, solutions or technologies, companies can arouse the interest of the target group and attract their attention.
The added value of a livestream provider for trade fairs Munich
The organisation and implementation of a livestream requires technical know-how and professional support. A livestream provider for trade fairs in Munich such as Stream1 can help to ensure that the livestream runs smoothly. With their experience and expertise, they can support companies in planning, producing and promoting the livestream. A professional livestream provider allows companies to focus on their message and content while taking care of the technical aspects.
Success factors for a successful livestream
To conduct a successful livestream at iba 2023 and generate more leads, there are a few success factors to consider:
- Target group-orientated content: Companies should present relevant and interesting content that is tailored to the needs and interests of the target group. The content should be informative, entertaining and offer added value.
- Interactive elements: By integrating interactive elements such as live chats, surveys or competitions, companies can increase viewer engagement and actively involve them in the livestream. This encourages interaction and enables leads to be captured.
- Professional production: A high-quality live stream generates trust and professionalism. Companies should invest in a professional production to ensure good image and sound quality.
- Promotion and marketing: To attract more viewers and generate leads, effective promotion and marketing of the livestream is crucial. Companies should inform their target audience about the livestream. The best way to promote the stream is through different channels, such as social media, email marketing or the company website.
Open up new business areas with a livestream at iba Munich
A livestream at iba 2023 in Munich is a great way for companies to generate more leads and expand the reach of their business. By integrating a livestream into their exhibition stand, companies can reach out to potential customers and capture their interest. With the right strategies and a professional livestream provider, companies can maximise the success of their livestream and generate qualified leads. Later, these can be converted into paying customers. Take the chance and use the livestream at iba 2023 to promote your company and develop new business opportunities. For more information or to make a specific enquiry now, call us on 089 41 41 453 10 or send an email to hello@stream1.eu.
