Hybrid trade shows are more in focus than ever in the current era, as they allow for a perfect combination of physical and virtual attendees. In today’s digital world, it is more important than ever for entrepreneurs to digitize their business and extend it to the virtual world. Face-to-face events such as a trade show booth are no longer sufficient on their own. Hybrid exhibition stands represent an innovative solution for reaching a broad audience while maintaining personal contact.
What is a hybrid exhibition stand?
A hybrid booth is a combination of a classic booth in presence and a virtual event. Visitors and interested professionals can participate both on-site and online. Both groups of visitors can learn about the products and services on display, network and attend conferences.
What does hybrid form mean?
The hybrid form of a trade fair stand Munich combines the advantages of physical and virtual events. On the one hand, physical presence allows attendees to network with others in their industry and showcase their products directly. On the other hand, the virtual trade fair enables the participation of customers who would not have traveled to the trade fair in Munich, for example. This allows branches around the world to send invitations with links to the livestream to all their customers. They don’t have to travel all the way to Munich to find out what’s new. They can watch the livestream from the comfort of their desks and ask questions of the people on site using a chat tool. As a business owner, you can reach more people with a hybrid trade show booth than with a pure on-site booth.
How do I organize a hybrid trade fair stand in Munich?
In principle, the planning does not differ significantly from a purely face-to-face event. You just need to clarify in advance what components the livestream should have. For example, you can work out a fixed schedule of when to stream to which country. Besides that, you should also think about who your target audience is and how you can best reach them. We will then take care of the technical implementation of the livestream.
What technology do I need for a hybrid trade fair stand?
As a permanent partner at your side, we take care of everything to do with the technology on site. We have high quality equipment that is always up to date. For example, a mobile camera such as the Sony FS7, which we have used several times, is recommended for a hybrid trade show booth. In order to map the dimensions of the booth, we advise PTZ cameras, which we mount on the ceiling. This gives us a bird’s eye view of the Munich booth for the livestream.
Bauma and CES: Stream1 is the livestream agency for trade fairs in Munich
The world’s leading trade fair for construction machinery, building material machines and construction equipment attracted around 495,000 visitors from over 200 countries to the Riem Exhibition Center for seven days. Hünnebeck, the expert for formwork, scaffolding and safety technology, also had a stand at Bauma. But to reach customers who could not come to Munich, Hünnebeck set up a hybrid booth. Events were held in international locations, from which a live link was established to the trade show booth. In some stores were displayed exactly the same Bauma exhibits. This allows business partners and potential customers anywhere in the world to be involved in discussions and demonstrations. Customers were able to try out the exhibit directly and ask questions about it right away. At the trade fair stand itself in Munich, representatives from the subsidiaries guided visitors through the livestream, naturally in the respective national language. The start-up Sono Motors took a different approach. Due to the pandemic, the legendary technology trade show CES 2021 in Las Vegas took place purely digitally. In a livestream, Sono Motors presented its solar car to potential investors and also answered questions from trade show attendees. We streamed the event on 3 channels at once: for trade fair participants on the official trade fair website, for employees in an internal Zoomcall and on Youtube for fans of the brand.
Stream1 is your livestream service provider for a hybrid trade show. We stream live from the IAA Mobility, Ispo Munich, Productronica, f.re.e, Electronica, IFAT and Bau 2025. We will be happy to advise you on the possibilities of a hybrid trade fair stand and provide you with competent support in planning and implementation. Call us on 0049 89 41 41 453 10 or send us an e-mail to hello@stream1.eu.
