Livestreams are becoming more and more important. However, the opportunity-rich communication channel can seem intimidating and overwhelming at first. Where do you even start? What equipment is crucial? How do you make the broadcast a success?
As an experienced livestream agency, we have excellent know-how in this area and are happy to share a few tips for a successful stream. So here are our top 10 tips:
1. early preparation
Good preparation is crucial for every project – also for the livestream. Therefore, start the preparation phase early. The rule here is: the earlier, the better! Planning four weeks in advance can result in a 12% increase in participants.
In this phase, you define the concept, type of communication and programme content. Plan sufficient internal resources for the upcoming preparations. It can also be useful to involve professional help in the form of an already experienced team. They can assist you in the planning and implementation of the livestream and develop individual solutions for you.
2. convincing marketing
With a livestream, you can reach your target audience even at a distance. However, in order for them to participate in the broadcast at all, you should also start marketing in good time. We recommend that you work out a suitable strategy two months in advance.
3. technical security
Once potential participants have become aware of your livestream, you should continue to convince them with a user-friendly registration process or ticket sales. To do this, it’s best to check performance on different browsers and compatibility with other platforms.
In order to learn from past livestreams, it is worth tracking dwell time, network flows, interactions and interests here – so you can draw on experience in the preparation phase of a new stream.
4. well thought-out ticket sales
Ticket sales can be as individual as your actual livestream. For example, consider whether tickets should be free of charge in order to attract more potential participants. If you opt for paid tickets, “Early Bird” or “Bring-a-Friend” offers can provide additional awareness and higher sales.
5. well-rehearsed crew
A livestream does not produce itself. The right team is crucial for success. A successful event requires an experienced director, as well as a confident moderator talking to interesting speakers. But it is not only the action in front of the camera that is decisive for a successful result – Livestream thrives on experienced professionals in the construction of a coherent set, the smooth live transmission and the varied integration of graphic effects into the stream. Our livestream agency looks after you from the very beginning and finds a technical solution for your wishes.
6. extensive support
It is also important to take good care of the viewers during the broadcast. Therefore, provide a moderator for the live chat, for example, to be able to intervene directly in case of technical problems. The moderator can also ensure communication between the present speakers and the viewers by forwarding questions. For us, the focus is on interaction during broadcasts, which is why we offer the possibility of interactive livestreams with chat, voting and individual features.
7. targeted broadcast
A livestream should spread your content to as many people as possible. In order to be heard even more, a simultaneous broadcast on several platforms is worthwhile. Social media in particular – such as Instagram, Facebook or Twitter – can open up new target groups. Think about which platforms you want to play on in addition to your website.
8. responsive website
In order to react as flexibly as possible to changes, it is advisable to have a modular structure for the online presence of your event. On the corresponding website, you inform potential viewers about the most important programme points and the time schedule. Here too, user-friendliness and clarity have top priority.
9. diversify the live circuit
The target audience of livestreams is very individual. Therefore, if you want to address people internationally, you should think about a possible simultaneous translation. But no matter which language you want to broadcast in, make sure that the individual presentations are varied and that there are enough breaks between the individual programme items.
10. first-class speakers
When it comes to speakers, the basic rule is: quality before quantity. We recommend that our clients use a maximum of four speakers and one moderator at the same time. This allows for a flowing dynamic. In addition, you can provide contact opportunities to enable a dialogue afterwards. Of course, this is also possible during the stream via our chat function.
